Head, Digital Media,
Etisalat Nigeria, Adia Sowho said the new product is to enable etisalat customers
get as much pleasure as possible from their telephony experience.
“We’re committed to listening and responding to
our customers to ensure that they are at the heart of everything we do. Our
customers rely on us to develop innovative products that deliver value to them
and ensure that they can derive as much pleasure as possible from our network.” She said.
Shedding more light on the
product, Sowho said that the Vringo service
also enables customers to share video
ringtones with friends across multiple platforms. The service is compatible with Android, Java and Symbian devices and is available on WEB, WAP and also available as a mobile application.
Customers can opt in
via SMS by sending "SUB" to 669 on an etisalat line. To de-activate,
all a customer needs to do is text "STOP" to 669. The service is free
for the first 30 days, after which customers will be charged a subscription fee
of N 100.00 monthly.”
The application comes
preloaded with a wide range of video clips including latest local and international
music videos, movie clips, comedy clips, football clips and Etisalat specific
content. While some of the content is free, however, premium content is
available for downloads for a one off fee of N50 per download.

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